PIONEERING EARLY MANAGEMENT Presley had a singing style different from the current trend, and Parker was immediately interested in the future of this musical style. Tt was this, rather than his entrance into the Army or the later death of Gladys, from which Presley never truly recovered and which ultimately killed him. He was punished with solitary confinement, from which he emerged with a psychosis that led to him spending two months in a mental hospital,[4] and he was discharged from the Army because of his mental condition. Presley's first manager was Scotty Moore, the guitarist in his band, who was encouraged by Sun Records owner Sam Phillips to become Presley's manager to protect Elvis from unscrupulous music promoters. [53] Promoters in South America also made offers, as much as $2.5 million, and all of them were turned down by Parker; "Well, whenever I need $2.5 million I'll call you," he once said to them. "[56] Almost immediately, before even visiting Graceland, Parker traveled to New York City to meet with merchandising associates and executives with RCA Records, instructing them to prepare for a huge demand in Presley products. Colonel Parker died in 1997 in Las Vegas after suffering a stroke at 87 years old, outliving Elvis by 20 years. Parker did not appear to care if the films were good or bad but only about the profits. When critics questioned this arrangement and that Parker was exploiting Presley for more money because of greed, Presley quipped "I could have signed with East Coast Entertainment where they take 70 percent! [15] Around the same time, realizing the deal for Presley might fall through due to the cost of the contract, Parker attempted to sell Tommy Sands to RCA. What happened to the Colonel who managed Elvis? [41], On January 2, 1967, Parker re-negotiated his managerial/agent contract with Presley, persuading him to increase Parker's share from 25% to 50% on certain transactions. The Colonel seized on the moment and put Elvis back on tour, eventually settling on a residency in Las Vegas and a non-stop barrage of venues and recordings that took the singer to the brink, as he deteriorated into a mockery of his former self. In November, Parker and Snow persuaded RCA to buy Presley out from Sun for $40,000, and on November 21, Presley's contract was officially transferred from Sun Records to RCA Victor. [37] He envisioned him as an entertainment machine, pumping out three films and soundtracks a year, until the end of the decade. [4] It is believed that Parker lost at least $1 million a year from gambling. He arranged for a screen test with Paramount Pictures, and after impressing them with Presley's acting ability, Presley was signed to a seven-picture contract. Baz Luhrmann's musical biopic Elvis explores the eponymous singer's career, leading up to his tragic death, and one of the characters that has caused a fair amount of controversy is Elvis and the Colonel, Tom Parker. With Parker's help, Presley signed a recording contract with RCA Victor, leading to his commercial breakthrough in 1956 with his sixth single "Heartbreak Hotel" and propelling him to become one of the most popular and commercially successful entertainers in the world. Asked by a journalist what he would do now, Parker responded: "Why, I'll just go right on managing him! But according to IMDb, it was because Elvis just didn't like dealing with confrontation. Both Priscilla and Jerry said he was a lovely man". Parker was an avid gambler, which is believed to have been the source of many of his "fast money" dealings with Austin Butler's Elvis. [12] He was a successful promoter, but he wanted to move into management.[12]. The Tom Hanks Tom Parker portrayal has caused quite a bit of controversy upon the film's release. [52] Angered by this outburst, Parker declared: "You can't fire me. God, yes! According to financial documents, Parker took nearly half of Elvis' income, which is an indication that the singer's lifestyle was heavily reliant on debt. [26] With over 78 different possibilities, from charm bracelets to record players, Presley merchandise brought in $22 million by the end of 1956. This deed on the part of Vernon and Gladys Presley marked a permanent separation of Elvis from his mother, and as Elvis was a classic "mama's boy". [16] Critics were very positive in their reviews of both the drama and Sands, leading to Capitol Records signing Sands within a week. Parker's main role during these tours was to plan the logistics and make sure tickets were sold. Tual also said a 1973 agreement selling RCA 700 master recordings for $5 million made no sense for the. "A couple times he set me up in the Elvis Presley suite on top of the Hilton, and I would go play Elvis for a week One night we were at the crap table together and he rubbed my head for luck. Parker became known as a shrewd, showy, and manipulative businessman who was able to work out lucrative deals at minimal overhead while making sure his pockets were lined healthily along the way. During the week-long visit, Parker was informed by Adam van Kuijk that their mother had died three years earlier in 1958, never knowing what happened to her son after he left the Netherlands for good in 1929. Frank Sinatra, who had declared Presley a rock and roll disgrace in the 1950s, was keen to have him appear on his show. For Presley's return in March 1960, Parker had arranged for a train to take him from Washington, D.C., to Memphis, with stops along the way for fans to see their idol in person. [26] By the summer Presley had become one of the most famous new faces of the year, causing excitement among the new teenage audience and outrage among some older audiences and religious groups. Presley's acting career was originally intended to be a serious one, but after seeing a chance to cross-promote singles and albums with the films, Parker persuaded Presley to sing in his films. [7] As a boy, he worked as a barker at carnivals in his hometown, learning many of the skills that he would require later while working in the entertainment industry. He would sniff out talent and attempt to milk them for all they were worth, including Elvis, whom he initially saw as an act that wouldn't last more than a few years. [16] Parker had intended to mold Sands into the next Roy Rogers, but Sands had no interest in such a plan. In 1955, Colonel Tom Parker became Elvis Presley's manager, a partnership that would last over two decades and see Presley become one of the biggest stars in the world. [55] The book was published one year later on July 12, 1977, one month before Presley's death. The actor wore a fat suit and heavy make-up to appear more like Parker, but the real performance came in the mannerisms, accent, and presence of Hanks embodying Elvis' manager. What happened to Colonel Tom Parker? Little, Brown. Despite the court controversy, Parker continued to appear at Elvis-themed events, from anniversaries to special events, etc. [13] Instead, Parker decided to stay in Temple Terrace, Florida, with his family, perhaps to avoid having to submit paperwork that could expose his illegal status. [15] RCA Victor, Hank Snow's current label, also showed an interest, but they were put off by the cost of the contract. He claimed Parker negotiated side deals with RCA that defrauded Presley of $2.8 million. In general, fans of the icon think that Colonel Parker never let Elvis fully shine. Elvis and the Colonel worked to change his overall image in the wake of the backlash from his critics, who frequently deemed him offensive. Colonel Tom Parker, as played by Tom Hanks in Elvis, was the controversial manager of singer Elvis Presley (played by Austin Butler) with a mysterious past who had a key role in both The King's success and downfall. [56] Shortly afterward, he traveled to Memphis for Presley's funeral. [15] Both Mercury Records and Columbia Records showed interest, although their initial offers were nowhere near the $40,000 requirement. Austin offered Parker the opportunity to move to Nashville, Tennessee, where music was becoming a big business, but for reasons unknown Parker turned him down. During the interview, Parker said that he was not aware that another one of his sisters, Adriana van Kuijk, had died in the Netherlands a few years before. Thomas Andrew Parker (born Andreas Cornelis van Kuijk; June 26, 1909 January 21, 1997),[1] commonly known as Colonel Parker, was a Dutch musical entrepreneur, best known for being Elvis Presley's manager. Parker adopted the title as if it were part of his identity, frequently being referred to as "The Colonel," despite his military discharge. [44] These live performances, as well as being financially satisfying, also allowed Parker to fulfill Presley's recording contract with RCA Victor. [44] He would usually fly ahead to the venues and prepare the way for Presley's entourage to follow so that he and Presley rarely saw each other, and, as time progressed, it became even more difficult for Parker to get in contact with Presley. [67] Author Alanna Nash has suggested that the couple may have simply placed their hands on a Bible and given themselves a "carny wedding".[67]. [55] Although Parker publicly denied these claims, he had been in talks with Peter Grant, the manager of Led Zeppelin, about the possibility of him overseeing a European tour for Presley. This is because Elvis' manager, Colonel Tom Parker, had previously arranged a deal to sell those to RCA for $5.4 million, out of which only $1.35 million went to Elvis after Parker's 50% fee and income taxes. What's amazing is this, after Elvis' death, Parker is said to have owed $30 million in gambling debts to the Las Vegas Hilton. Austin had spent much of his fortune on partying, cars, mansions, and women, and his popularity had been eclipsed by other singers, such as Bing Crosby. Related: Elvis Cast Guide: What The Characters Look Like In Real Life. [52], In February 1975, during his engagement in Las Vegas, Presley, along with Parker, met with Barbra Streisand and Jon Peters. After his Army hitch, he had him stop making personal appearances, and limited his public exposure to three sappy movies a year. His accent wasn't so theatrical, and he was way funnier than Baz Luhrmann gives him credit for. [34] He was upset about the possibility that would affect his career, but Parker was secretly overjoyed. [36] If Parker had had any doubts about his return, they were soon gone when he witnessed the turnout along the route. Parker made his last public appearances in 1994. However, it soon became obvious that Elvis had staying power, with the right guidance. [41], To make up for lack of earnings, Parker arranged for Presley's gold Cadillac to go on tour. He had booked Presley into a four-week Las Vegas engagement, misjudging the reaction of the slightly older, more reserved audiences that Las Vegas attracted. Reportedly, Hanks was approached by movie director Baz Luhrmann, and after a short conversation, the actor was hooked. Their instincts were proven right; the TV special proved an enormous hit, and the album that was released featuring performances from the special became a best-seller, but the comeback special was interrupted when Robert F. Kennedy was assassinated on June 5, 1968. "Last Train to Memphis". On top of that, Parker found venue upon venue for Elvis to perform in, be it recording studios, Hollywood films, TV specials, and even satellite broadcasts, immersing the artist into the cultural zeitgeist while keeping him landlocked in North America. After the Sinatra special, Parker decided that Presley's future lay in Hollywood. Parker appeared to be in complete control during Presley's time away, but he was worried about the outside influence that Presley might encounter in West Germany. While Presley was serving in West Germany, Parker was hard at work keeping Presley's name known to the public. The Masked Lookalike Explained, Every Baz Luhrmann Movie, Ranked According To Box Office Mojo, Tom Hanks' Tom Parker isn't his usual role. Parker's Net Worth When He Died Was $1 Million. Stories of managerial terrorism abound in music history. Tom Hanks' portrayal of Elvis' manager Colonel Tom Parker in the 2022 biopic created controversy - here's the true story behind Hanks' Tom Parker. Parker returned to the carnival (one not-too-dissimilar to the 1950s carnival in American Horror Story thanks to the setting), where he made his living for a time before getting involved in music promotion, working with the likes of Gene Austin, Minnie Pearl, Eddy Arnold, and Hank Snow. He negotiated Presley's lucrative merchandising deals, TV appearances, and acting roles in films. Parker found ways to market Elvis through merchandise, TV appearances, and films, always working in some kind of cross-promotion to make more money off the endeavor. Despite the fact that no one is certain what actually happened on that tragic day in 1977, it is clear that Colonel Parker had a significant impact on the singer's life and death. In January 1997, Parker suffered from a stroke and died the next day in a hospital in Las Vegas at the age of 87. After the special, Parker managed Presley's return to live performance, including a set of brief U.S. tours and many engagements in Las Vegas. [48], Aloha from Hawaii proved to be the last great moment in Presley's career. [4] Fans and biographers alike believe that one of the main reasons Parker signed Presley to a Vegas hotel in 1969 for his live comeback was to help cover losses he experienced in their casino. And now I need to locate my wallet, because I noticed there was no ticket booth on the way in here, but I'm sure that the Colonel must have arranged for some toll on the way out. But according to Alanna. While it is believed that he made over $100 million dollars during his time with Elvis, he was rumored to only be worth a million dollars when he died, and at one point, had gambling debts in excess of $ Continue Reading Related questions [4] After a lifetime that saw him earn in excess of $100 million, Parker's estate was worth barely $1 million when he died. [29], Despite this setback, Presley was still going from strength to strength. [62], One of Parker's brothers, Adam "Ad" van Kuijk, visited Parker once in Los Angeles in April 1961. In 1968, he was asked in an interview if it was true that he took fifty percent of everything Elvis earned. You're going to be a star.'"[71]. Most notably, in Colonel Tom Parker, the mysterious manager portrayed by Tom Hanks in Elvis. The 19 years of silence that his mysterious correspondent mentioned took the story as far back as 1961exactly the year that the Van Kuijk family had made contract with Parker, and Ad van Kuijk. It was in 1948 that Parker pulled off one of his most inspired "snow-jobs" when he persuaded Jimmie Davis, former country-singer turned Governor of Louisiana, to grant him the honorary title of "Colonel". [14] The job not only offered him a secure wage, it also offered a rent-free apartment above the Humane Society in a remote part of West Tampa for him and his family. However, the tide wasn't actually changed until a 1968 TV special, produced by Scott Binder, put Elvis the singer back on top, while simultaneously showing the Colonel how close he was to losing the singer to another producer. At that point, Moore and Black had no contractual ties to either Phillips or Presley. [52] After nearly two weeks of trading insults back and forth, Parker and Presley decided to continue to work together. The claim of Parker's Dutch heritage was publicly confirmed when Parker unsuccessfully tried to avert a lawsuit brought against him in 1982 by asserting in open court that he was a Dutch citizen. [16] Sholes showed little interest in Sands, but promised that he would attempt to find songs Sands might be able to record. The actor has proven time and again that he's up to the challenge of playing a real-world personality and the role of Elvis and the Colonel is no different. [60] On the surface, however, relations between the two were as good as ever, with Parker helping the Hilton to commemorate the tenth anniversary of Presley's death. [5] Parker countersued. I said 'Yeah'. Parker suffered a stroke on Jan. 20, 1997 and died the next morning at a hospital in Las Vegas. He realized that by keeping RCA Victor, and more importantly the public, hungry for more Presley material, he would be able to negotiate a better contract when Presley returned from active service. Parker struggled with a gambling addiction while keeping Elvis on a short leash, halting the singer from touring overseas and pushing him into cheap projects that were frequently averse to what the artist wanted to be a part of, eventually taking 50% of Elvis' earnings, of which they both agreed upon. [53] Hulett's company had managed tours for Presley, and he had worked with artists such as Led Zeppelin. The "Colonel" badly mismanaged Elvis. Colonel Tom is credited as being the man who made Elvis Presley a star. [50] In later years, several of Presley's inner circle would tell of how difficult it was to persuade Presley to quit the drugs. And Priscilla Presley confirmed those rumors while chatting with Good Morning America. Parker encountered Presley in 1955, and by 1956 had become his primary representative. [11][10], Parker first became involved in the music industry as a music promoter in 1938, working with the popular singer Gene Austin. "[40], Presley had to do no more than provide RCA Victor with three albums a year,[37] and his film soundtracks did that for him. [44] However, Presley had asked him to raise funds to pay for his upcoming divorce settlement, and Priscilla divorced Elvis in 1973. Frequently photographed with Presley, Parker became a celebrity in his . Tom Hanks has built a reputation for disappearing into his roles. I said no." Yet, in the end, standing up to the Colonel proved to be an expert . [56] At the funeral, he persuaded Presley's father to sign over control of Presley's career in death to him. This led Parker to insist that films be made cheaply, on a strict schedule, and with as little hassle as possible. The Tom Hanks Tom Parker portrayal was a shocking one. He was 87 years old at the age of his death. [50] As well as being their employer and paying their wages, he was also their main source of access to drugs for themselves. Colonel Tom Parker was Elvis Presley's manager for more than 20 years, and was with him when he died on August 16, 1977. [53] According to Parker himself, he did privately attempt to talk to his client a number of times about the matter, but allegedly every time Parker casually told Presley to quit or at least tone it down with the pill popping and binge eating, Presley would respond by telling Parker to stay out of his personal business. At the time of Presley's death in 1977, it was suspected that Parker owed the Las Vegas Hilton over $30 million ($134,151,565 in 2021 dollars[11]) in gambling losses. Mourners recall being surprised at his wearing a Hawaiian shirt and baseball cap, smoking his trademark cigar, and purposely avoiding the casket. [60] Part of this role resulted in Parker keeping the same fourth-floor suite he occupied when Presley was alive. The other five nominations were for technical (Editing, Sound, Cinematography) and design (Costume Design, Makeup and Hairstyling). He was believed to have been in debt to the Las Vegas Hilton for over $30 million at one point, which led to his eviction from the property after Elvis' death. [35] Parker had declined to travel to Europe, denying that he spoke any language other than English. [53] Several members of Presley's band later stated that Parker had no idea just how bad the situation was getting. [40] These deals were sometimes so harsh on the studios that it led producer Hal Wallis to state: "I'd rather try and close a deal with the Devil. [37] After that, until 1968, Presley gave no live performances, and had very little contact with his fans. Never one to miss an opportunity to make money off of his prized client, Colonel Tom Parker jumped on Elvis' death as a marketing cash grab. 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