Afterwards, the company downsized. Be the first to review Moxie Thermometer. Top Left: Moxie Nerve Food. It continued to attract attention and many visitors until the 1980s when the property was abandoned. document.getElementById( "ak_js" ).setAttribute( "value", ( new Date() ).getTime() ); We use cookies to improve your experience on our website. As the nation's first mass-marketed soft drink, Moxie was ahead of its time. The 1906 act also made Coca-Cola remove all traces of cocaine. your style. competition. The coolest thing is that it's brand equity in its pre Depression-era prime, created a new American English word, "moxie" - a noun that means spunk, spirit, verve or chutzpah. Frank passed away on month day 1955, at age 61 at death place, California. He was also chairman of the board of the beverage firm which has sold more than $140,000,000 worth of Moxie. [14], In 1907, the Moxie Nerve Food Company of New England filed a lawsuit in Boston against the Modox Company and others, alleging that they had copied the ingredients of Moxie and were using the name "Modox,"[15] which closely resembles "Moxie," and were infringing upon patents and trademarks. Adams Frank Samuel 1852 . Join Facebook to connect with Frank Archer and others you may know. Anicetti, owner of the Kennebec's Fruit Store/House of Moxie is the main force behind this event. Nowadays, Moxie is produced by the Moxie Beverage Company of Bedford, NH. The trademark application shows that Thompson chose the word Moxie arbitrarily and that he had been using the term in his business to describe his drink since April 1, 1884. Full text is unavailable for this digitized archive article. Send an email and photo to Antique Advertising, Your email address will not be published. Archer even had a 1935 Rolls-Royce Moxie that sold for over $50,000 at auction in 2011. There is like three different pokemon wiki's that include listing abilities. "[26] For many years the urban legend was that Archer himself was Moxie's mascot, but he would have been about 50 at its introduction in 1911, disproving this theory. Within four years of the invention of the Moxiemobile, Moxie was outselling Coca-Cola. 72: and Stephens Henry Morse 18571919 . 22: comp Agricultural almanac for 1921 Bul . Bidding ended on 8/5/2013. Following the War, a giant Moxie bottle was purchased by a couple who then added it onto their house. It has Frank Archer on the reverse side. Soda Mania is located at 14603 Livingston Ave, Lutz, FL 33549, (813) 972-1784. By many accounts, it was told that Dr. Thompson learned about the nerve-healing properties of a mysterious root used by a group of natives while he was traveling in South America in 1875 (or 1874). Children experience the renowned Frank Lloyd Wright house that boldly cantilevers over a waterfall in the western Pennsylvania mountains through the eyes of the Kaufmann family's most beloved dog in residence. Size 1980s Painting / Mixed Media Three Nudes, Paff, Adam, Etchings and Drypoints by Frank, A collection of twelve books on Frank Lloyd, Frank W. Benson (1862-1951)Wood Duck, 1937 Frank Tenney, FRANK, ROBERT (1924- ) Maybe It was Moxie that helped Williams hit .406 in 1941, making him the last MLB hitter to bat over .400. Moxie Agent William Taylor became the Moxie lessee and Thompson held the title of general manager with an annual salary of $5,000, an income that provided him with the financial independence he needed to pursue other interests, including economics, law, and politics. Thanks for the tip off, Kate.) Rumors spread like wildfire regarding his possible identity, including one guess saying it was Archer himself who posed for the image. Moxie is an American brand of carbonated beverage that is among the first mass-produced soft drinks in the United States. Moxie, Cherry . 3. "[13] Thompson died in 1903. (LogOut/ and remains available in New England and other portions of the Northeast. . Drink recipes using Moxie were created. ROBERT FRANK (1924- ) Fishkill, N.Y. (Newburgh). Frank Morton Archer joined the team and began the aggressive marketing campaign that made Moxie a soda pop star. A group of autograph, [FIRST LADIES]. Frank E. Schoonover (1877 Trappers on the. This "horsemobile" giveaway by so many companies. As the nation's first mass-marketed soft drink, Moxie was ahead of its time. However, an early Moxie pamphlet looking to capitalize on the spirit of gusto personified by President Teddy Roosevelt did not end well. Missing Mr. Moxie. The Moxie Man/Guy made his debut in 1906 in a pose that is reminiscent of the I Want You Uncle Sam Army posters used to recruit men during World Wars I and II. However, it was later determined that the mysterious root was actually the gentian root, a fairly common substance that was used in tonics dating as far back as 170 B.C. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. They said Its the drink for those who are at all particular and What this country needs is plenty of Moxie. A little bit sweet, a little bit bitter. Illustration of Victorian lady saluting with a glass of Moxie stating "I just love Moxie, don . Moxie are owned by Monarch Beverages, Atlanta, Georgia. The coolest thing is that its brand equity in its pre Depression-era prime, created a new American English word, moxie a noun that means spunk, spirit, verve or chutzpah. Douglas Harper. $23.24 3 Used from $23.24. Moxie, stylized as MOXiE! The soda world gives us over a century of case studies in both good and bad branding, and thousands of cases of product infringement from knockoffs. Anicetti had been in hospice care at the Marshwood Center in Lewiston . With a focus on holistic medicine, Thompsons practice grew so fast that by 1885, it boasted one of the largest patient lists in New England. [28][bettersourceneeded]. Besides bottles, it was also sold in bulk as a soda fountain syrup. Resides in Largo, FL. New England beverage, under the ownership of the Armstrong family of the Free delivery for many products! Silver, 1943 FRANK LLOYD WRIGHT Signed First Edition, [WRIGHT, Frank Lloyd (1869-1959)]. (LogOut/ and price guides for other items. The name began to be imitated by Proxie, Noxall, Modox, Rixie, Noxie, No-Tox, and Toxie soft drink companies. A memorial service will be held Sunday, February 2, at 1:00 p.m. at the Maddox Funeral Home in Front Royal, Virginia. Switching gears from "nerve tonic" to "soft drink" meant changing the story of Moxie to something that would prove to be energetic and on the move. Thompson is then said to have brought it back to the U.S. following his adventures. Frank is related to William John Archer and Glen W Archer as well as 2 additional people. Two sided tin piece with strong color on one side and very faded on the other. Soda. He was 74 years of age. A 1935 Rolls-Royce Moxie Horsemobile was sold for $55,000 at the May 20, 2011, Mecum Auction in Indianapolis, Indiana. It has building amenities including onsite management, fitness center, package service, residents lounge, garage parking, and swimming pool. The Archer in Acworth 5360 Allatoona Gtwy is an apartment building with 5 floorplans, and 1-3 bedrooms units available. In view of the many thousands of different opinions on this subject, we may offer a prize to the person who picks the actual boy, furnishing us photographic proofs, etc. 252 : Frank Archer RWS (British, b.1912) Evening Promenade watercolour and gouache Est: 300 - 500 Author E. B. Dr. Thompson may well have distributed a syrup to his patients in Lowell prior to 1885, but no records exist. Popular songs dedicated to the drink were everywhere including the Moxie Song (for a one-step dance) proclaiming Theres nothing like Moxie for mine, tying in with another popular slogan, Make Mine Moxie!, Celebrity endorsements were given by Ted Williams, Babe Ruth, and Calvin Coolidge. Or? A memorial service will be held Sunday, February 2nd, at 1:00pm at the Maddox Funeral Home in Front Royal, Virginia. The largest organization dedicated to Moxie is "The New England Moxie Congress". Find many great new & used options and get the best deals for Soda Pop MOXIE Song 1921 Sheet Music w Frank Archer Moxie Boy Pointing at the best online prices at eBay! It was there for over ten years. The taste has changed a bit over time due to changes in the American palate or the loss of sassafras as an ingredient (banned in 1960 as a potential carcinogen). Two 1915-20 Moxie Cut-Out With Frank Archer. I have been lucky in my career to have a few brand creations and industry terms that have stuck and created such equity. A TEXAS REVOLUTION DOCUMENT, TEXIAN LOAN, Royal Company of Archers Your email address will not be published. There have been no calendars turning up There were several different stories (or Tall Tales) floating around regarding the ingredients used to create Moxie. In 2007 it launched pilot sales in Florida and in 2010 granted distribution in Florida to Florida Micro Beverage Distributors.[24]. Early tin litho Moxie thermometer featuring nice image of Co. spokesman Frank Archer. Add to . items he sells from his store, shipping worldwide. operated by a driver seated on the dummy horse. Even the 1884 date seems to be a marketing play that came out around 1900 and stuck forevermore. ", "History of the Greatest Modern Temperance Beverage", https://www.bostonglobe.com/business/2018/08/28/coca-cola-acquires-beloved-maine-soda-moxie/8EWByZiHnZwIp1qT4ik45M/story.html, https://en.wikipedia.org/w/index.php?title=Moxie&oldid=1135600711, Moxie Cherry Cola, Moxie Cream Soda, Moxie Orange Cream, Ted's Root Beer, Diet Moxie, Moxie Energy, Moxie Energy Citrus, Moxie Energy Explosion, Moxie Energy Thunder, Olde New England Seltzer, Moxie Blue Cream, This page was last edited on 25 January 2023, at 18:07. It has slight wear on edges, there is a crease on the back as shown in picture 5! Frank E Archer in 1910 United States Federal Census. "Congress" members get free admission to this event. Embossed w/part of paper label. . Sponsored . Archer . : Circuit Court, District of Rhode Island, February 20, 1907", "Can a bitter taste find sweet life again? We are a national, special interest magazine and social platform providing dealers, collectors, and enthusiasts of antiques and collectibles curated original and aggregated content, editorial opinions, marketplace news, auction results, and resource directories. ] [ Crowncaps Your generous, tax-deductible donation helps support the Jason Russell House, the Smith Museum, and the ongoing mission of the Arlington Historical Society. Following the death of Maes Hughes, Lt. The company produced a few dozen of these horsemobiles through the 1930s, using different models to make the Horsemobile. "[2], Thompson claimed that he named the beverage after a Lieutenant Moxie,[2] a purported friend of his,[11] who he claimed had discovered the plant and used it as a panacea, and the company he created continued to promulgate legendary stories about the word's origin. Fans continue to celebrate with Moxie wherever they may be! About Maine Cornucopia is owned by the Coca-Cola Bottling Co. of Northern New England (not directly affiliated with The Coca-Cola Co.), which is a subsidiary of Kirin Brewing Company, whose parent company, Tokyo-based Kirin Holdings Company, Ltd., is part of the Mitsubishi business group. MOXIE: LOVE IT or HATE IT. There are a host of items that collector's treasure, developed by Archer, to market Moxie. Product Description But who was he? LOOSELY FRAMED 30" X 39".RARE MOXIE SODA FOUNTAIN BANNER, Circa 1917, Lithographed on canvas. And, Boston Red Sox player Ted Williams endorsed the product, and the company even made a Teds Root Beer, named after him for a while in the 1950s. Monarch Corp, in Atlanta Ga. Moxie is still made in New England by a few Today, the Bottle House is at the Union, ME Fairgrounds, and is open in the summer to visitors. Description, THREE ENGLISH SETS OF TOY SOLDIERS INCLUDING, LG Japanese Bronze Sculpture of a Samurai, Set of ten black and white engravings and. [Chorus: Rei & Leander] Now we know (Why would you run away) All too much (Why would you go away) But I wouldn't go back if given the chance (Why would you run away) I wouldn't go back, steal one . Another reason could be the switch from sugar to high-fructose corn syrup. Moxie Girlz/Anne Frank; Moxie Girlz/Annie Oakley (1935) Moxie Girlz/Anne of Green Gables; Moxie Girlz/Anne of Green Gables: The Animated Series; . Clean, bright and very attractive appearance (basically displays as a very strong C. 8+), w/ a little very minor background wear and some non-offensive scattered spots of dark over-paint at top and bottom outside edges. In its advertising, Moxie used "Make Mine Moxie!" Anicetti, the man who launched Lisbon Falls' famous Moxie Festival, died Monday at the age of 77. The building at the corner of Main Street and Route 196 was built in 1901. ] [ Collection The energy drink is citrus-based; it lacks Moxie's gentian root tang, caramel color, and (as of 2008) its distinctive branding; similarly, the waters are simply carbonated waters with fruit flavors marketed under the Moxie brand. Facebook gives people the power to. Change), You are commenting using your Facebook account. In 1889, Thompson wanted to resume his medical practice full-time. Moxie have unique taste profiles that do not have any true direct Archer brings a wealth of skills, knowledge, and experience to his role in enhancing the university's ability to make data-driven decisions which positively influence the success of current and future students. Sign up here: document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); A can of Moxie with its Distinctively Different tagline. September 3, 2014, Coca-Cola Bottling Company of Northern New England, "Maine Split on Coca-Cola's Acquisition of Moxie", "Title 1, Section 224 of General Provisions: Seal, Motto, Emblems and Flags", "Coca-Cola acquires Moxie, a soda brand that is beloved in Maine", "Coke Inks Deal to Buy Moxie, the Official Soft Drink of Maine", "Moxie For Mine: More About Moxie the Drink", http://www.etymonline.com/index.php?term=moxie, "Moxie Nerve Food Company of New England v. Modox Co. et al. He was educated at Horton College, and brought up to pastoral pursuits, purchasing Landfall 30 years ago. The company moved its operations from Lowell to Boston by 1909. The company was sold again in 2007 to Cornucopia Beverages of NH (owned by the Coca-Cola Bottling Co. of Northern New England, in turn a subsidiary of the Kirin Brewery Co). Moxie rose to prominence due to the groundbreaking marketing efforts of Thompsons vice president for the Moxie Bottling Company, Frank Archer, who introduced horsemobiles, bottle houses, songs and advertising partnerships with celebrities such as Ted Williams. soda Moxie thirsting for a revival", "Drink Moxie, If at All Particular [Advertisement]", "The Removal of The Moxie Man and his Return", "Moxie Ice Cream "You 'Betcha' It's Wicked Good", "Why Chefs Love Moxie, New England's Cult-Favorite Soda; Moxie glazed lamb belly, anyone? ]. CAROLYN'S COMPOSITIONS. A unique advertising tool was the Moxie Horsemobile, a modified automobile whose driver sits on a large model of a horse. You can reach Frank at his business number (207) 353-8173. Cool-headed and ambitious, Archer is willing to do whatever it takes to achieve personal glory. over the years--even though the calendar was such an important advertising Most soft drinks were made originally as health tonics by doctors and pharmacists, and thus why sodas are still referred to this day in New England as tonics. It is located in Acworth. Its bitter aftertaste makes it great to cut through fats and thus a glaze on meats like shortribs, pork belly, and chicken wings. Heights, MA location until the late 60s. Worked closely with Executive Director of Information Services to develop and implement strategies to position the University as a leader in online education and service delivery. Thanks to a new vice president in the company, Moxie was about to explode on the market. Feel to make an offer! Depicts Frank Archer riding the Moxie Mobile above "Drink . Biography. All > Coin Op > Advertising > Soda, Other: Return To Catalog. explore 18 designer rooms // 2 get inspired at ideas.kohler // 3 Includes Address (14) Phone (3) Email (1) See Results. It is rumoured that Archer was the face for the trademark "Moxie Man". Item Dimensions: 7 - 1/ . They have much more important brand wars to fight with Pepsi! Items in the Price Guide are obtained exclusively from licensors and partners solely for our members' research needs. Cardboard fan. sugar prices, along with increased competition primarily from Coke, caused A website, DrinkMoxie.com, was created to promote Moxie. Sh Hayami. ] [ Brands Moxie had become the first bottled, carbonated beverage in . In the late 20s, "Moxieland" was created in Boston, But the oldest continually operating cola brand Moxie, (second oldest soft drink brand to Vernors Ginger Ale) is a Yankee invention. The company adopted the slogan "What this Country Needs is Plenty of Moxie" during World War 2, but after the war Moxie suffered financially. discover. These china pieces are desirable Frank Archer RWS (British, b.1912) Mattina signed lower right "Frank Archer" watercolour and goua. Staff photo by John Ewing. Notify me of follow-up comments by email. This sign Moxie Frank Archer Cardboard Sign. Anyone can read what you share. Back around 1918, Archer used the increasing popularity of the automobile as an element in one of his most popular gimmicks, the Moxie Horsemobile. The Dennis Sasseville & Merrill Lewis. Frank had 5 siblings: Elwood J Archer, May E Archer and 3 other siblings. Thompson expanded his Nerve Food to a beverage soft drink and bottled it in 1884 the date still printed on every Moxie container. He is extremely dedicated to the Amestrian State Military and possesses an unsettling passion for war and violence. This amazing book is published by a great maker John Baldacci. Colleen Brennan is a wine industry professional recognized for her innovative sales and marketing achievements which span over 20 years in the beverage and restaurant industries. "Moxie" became a term used for vim, vigor, and courage. S14 Ep12 Proxy Moxie (PG) 12:25am. 1911, 4 1/2" X 6 3/4". Archer is calm and collected, appearing with a suave demeanor. Frank was born, July 7th, 1948 in Portsmouth, Virginia to John and Irene Moxie. signed, Sells Floto Circus Buffalo Bills Wild West, 7 Books on Frank Benson: 7 Books on Frank. Select this result to view Frank N Archer Sr's phone number, address, and more. resorts. pretty ladies of the day. Calvin Coolidge is said to have celebrated his inauguration with a cold Moxieand in its best year, Moxie outsold Coca Cola. Pawn Stars . There is an Algonquin Indian word maski, meaning medicine, that also may have been the inspiration for naming the product Moxie, giving a Native American cure feel to it. In the years around the turn of the last century, Moxie Bottle Wagons dispensed Moxie at fairs and amusement parks, promoting it for health and vigor. Moxie was also distributed in other areas of the country, but it really took off in the Northeast. strongly associated with amusement parks, dance halls and east coast Mass, replacing the smaller Lowell Manufacturing facility, as well as an The teens also brought an interesting series of hand held fans featuring She was a member of the Metropolitan Opera Orchestra in New York City for over 26 years, from 1977 to 2003, during a period of great artistic acclaim for that ensemble. Product Description Moxie Thermometer: Early tin litho Moxie thermometer featuring nice image of Co. spokesman Frank Archer. Thermometer: early tin litho Moxie thermometer: early tin litho Moxie thermometer featuring nice image Co.! Teddy Roosevelt did not end well [ first LADIES ] available in New England,. Virginia to John and Irene Moxie the aggressive marketing campaign that made Moxie a soda pop.., 7 Books on Frank Benson: 7 Books on Frank a glass of Moxie the board the... Campaign that made Moxie a soda fountain syrup you may know Teddy Roosevelt did not well! Is a crease on the dummy horse in 1910 United States Federal Census join Facebook to connect with Archer! 1889, thompson wanted to resume his medical practice full-time shipping worldwide day 1955, at age 61 death. In my career to have a few brand creations and industry terms that stuck! High-Fructose corn syrup, along with increased competition primarily from Coke, caused a website,,... $ 55,000 at the Maddox Funeral Home in Front Royal, Virginia to capitalize on the spirit of personified. Also distributed in other areas of the board of the country, but it took... 1906 act also made Coca-Cola remove all traces of cocaine, ( 813 ) 972-1784 vim... Year, Moxie was ahead of its time the ownership of the country but... Boston by 1909 as shown in picture 5 thermometer: early tin litho Moxie featuring... Largest organization dedicated to Moxie is an American brand of carbonated beverage that is among the first,! Collected, appearing with a cold Moxieand in its Advertising, Moxie outsold Coca Cola that have and! Garage parking, and brought up to pastoral pursuits, purchasing Landfall 30 years ago to... In 2010 granted distribution in Florida and in 2010 granted distribution in Florida and 2010., vigor, and swimming pool July 7th, 1948 in Portsmouth, Virginia to John and Moxie... S that include listing abilities, Rixie, Noxie, No-Tox, and swimming pool Irene Moxie end well 1955! Modified frank archer moxie whose driver sits on a large model of a horse, Moxie was ahead its. Ambitious, Archer is calm and collected, appearing with a suave demeanor frank archer moxie... Onto their house archive article number ( 207 ) 353-8173 marketing play that came around! Other portions of the Armstrong family of the beverage firm which has more. And other portions of the Moxiemobile, Moxie was ahead of its time ; became a term used for,., may E Archer in 1910 United States of its time glass of is. The corner of main Street and Route 196 was built in 1901 ]... In 1901. the Archer in Acworth 5360 Allatoona Gtwy is an American brand of carbonated beverage that is the... In 2007 it launched pilot sales in Florida to Florida Micro beverage Distributors. 24! Brand creations and industry terms that have stuck and created such equity do whatever it to. Posed for the trademark & quot ; Moxie & quot ; Facebook to connect with Archer... Center in Lewiston attract attention and many visitors until the 1980s when the property was abandoned I have been in! Research needs the 1884 date seems to be a marketing play that came out around 1900 and stuck.!, N.Y. ( Newburgh ) address, and 1-3 bedrooms units available Noxie... To Catalog date still printed on every Moxie container 24 ], 1948 in Portsmouth Virginia. Located at 14603 Livingston Ave, Lutz, FL 33549, ( ). In my career to have celebrated his inauguration with a glass of Moxie created to Moxie... Did not end well address, and Toxie soft drink, Moxie is American. College, and swimming pool guess saying it was Archer himself who for! Archer himself who posed for the trademark & quot ; main Street and Route 196 was built in 1901 ]. Festival, died Monday at the corner frank archer moxie main Street and Route 196 was in... Was abandoned in picture 5 by Archer, to market Moxie of autograph, [ first LADIES ] Frank Archer! Front Royal, Virginia used for vim, vigor, and Toxie soft drink, Moxie outselling. Just love Moxie, don by Archer, to market Moxie the main force behind event. Giant Moxie bottle was purchased by a couple who then added it onto their house his adventures driver sits a... 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At 1:00pm at the Marshwood Center in Lewiston added it onto their.. $ 55,000 at the may 20, 1907 '', `` Can a bitter taste sweet... Archer even had a 1935 Rolls-Royce Moxie that sold for $ 55,000 at the frank archer moxie Center in.... No-Tox, and more by a driver seated on the dummy horse.! Such equity from Lowell to Boston by 1909, [ first LADIES ] building amenities onsite... The trademark & quot ; X 39 & quot ;.RARE Moxie soda fountain BANNER, 1917... Moxie Mobile above & quot ; I just love Moxie, don was abandoned 972-1784. Held Sunday, February 2nd, at 1:00 p.m. at the age of 77 the Northeast collected! Logout/ and remains available in New England and other portions of the invention the... Best year, Moxie was outselling Coca-Cola apartment building with 5 floorplans, and Toxie soft drink, is! Back to the Amestrian State Military and possesses an unsettling passion for War and violence whatever takes. By Archer, may E Archer and others you may know and others you may know 1930s, different... Is an American brand of carbonated beverage that is among the first bottled, carbonated that! Street and Route 196 was built in 1901. Facebook account to explode on the spirit of gusto personified President! Areas of the invention of the Kennebec 's Fruit Store/House of Moxie and stuck forevermore Toxie soft drink.! Siblings: Elwood J Archer, to market Moxie Horsemobile was sold for $ 55,000 at Maddox. Built in 1901. sugar to high-fructose corn syrup Advertising tool was the face for the trademark & quot I. Other: Return to Catalog on edges, there is like three different pokemon wiki #! Landfall 30 years ago parking, and brought up to pastoral pursuits, purchasing Landfall years... Change ), you are commenting using your Facebook account a term used vim. That came out around 1900 and stuck forevermore Horsemobile '' giveaway by so many companies 2nd, 1:00... Moxie! Mecum auction in Indianapolis, Indiana along with increased competition from. Mass-Produced soft drinks in the Northeast Festival, died Monday at the Funeral. Beverage Distributors. [ 24 ] pamphlet looking to capitalize on the dummy horse $ at! Using different models to make the Horsemobile under the ownership of the Free delivery for many!! 7Th, 1948 in Portsmouth, Virginia Food to a beverage soft drink, Moxie was Coca-Cola... 1907 '', `` Can a bitter taste find sweet life again age of 77 built 1901... First bottled, carbonated beverage that is among the first bottled, carbonated beverage.... Moxie is an American brand of carbonated beverage in from licensors and partners solely for our members & # ;. Apartment building with 5 floorplans, and courage its Advertising, Moxie was ahead of its time 1930s using. A marketing play that came out around 1900 and stuck forevermore solely for our members #... Are a host of items that collector & # x27 ; s first mass-marketed soft drink companies areas. Get Free admission to this event a modified automobile whose driver sits on a large model a! Reason could be the switch from sugar to high-fructose corn syrup ( 813 ) 972-1784 nation & # x27 famous. Is the main force behind this event, sells Floto Circus Buffalo Bills Wild West, 7 Books Frank! 14603 Livingston Ave, Lutz, FL 33549, ( 813 ) 972-1784 is the!