Do you want to know the engagement rates of TikTokers to run promotional videos on the platform? There is a significant difference in the average engagement rates between platforms, with Instagram and YouTube influencers engagement rates coming in markedly lowerthan TikTok influencers, which can be far greater. 8 Ways To Get Followers, Become Popular and Get TikTok Famous. TikTok is owned by Beijing-based technology company ByteDance, founded by the Chinese billionnaire entrepreneur, Zhang Yiming. Maybe youve been posting Reels, photos, and Stories but you still find yourself asking, Why is my reach so low on Instagram? or Is Instagram reach down in 2022?. Less than 1% = low engagement rate. Next on the list come Kuwait with a 75.2% engagement rate, the United Arab Quick Answer : What is a good TikTok engagement rate? You dont have to post daily, but its best to stick to a schedule so you dont leave your followers behind. This number assumes that youre including most engagement activities in your equation, but it doesnt have to be exhaustive. In this way, What is a good engagement rate per impression? WebThe average Engagement rate on TikTok in 2020 is 17.5%. Now you can! If you want to get a more accurate metric while calculating engagement rates, use our Engagement Rate Calculator to get precise results. There is a significant difference in the average engagement rates between platforms, with Instagram and YouTube influencers engagement rates coming in markedly lower Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your You have entered an incorrect email address! Research and insights that will help guide you to success on social. Its important to keep in mind that engagement rates are often higher for brands and creators with larger followings. TikTok engagement is measured by likes, comments, and shares on any given post. Marketers looking to improve the success of TikTok campaigns will want to focus on analyzing these metrics and optimizing them over time. Engagement metrics are important to consider if you are trying to build a relationship with your customers, increase their loyalty to your business, or measure your customers intent to take an action, like purchasing your product. No longer can you get away with influencers that have a large number of fake followers. Remember to compare apples to But, since these metrics are averages, they do not measure the size of your engaged audience and can be misleading. Follower Engagement Rate: According to Adage, On TikTok, you can engage with a creator by liking, commenting, and sharing their content. Schedule posts, learn from analytics, and respond to comments all in one place. Your Tiktok video views usually drop suddenly because your content is sensitive or not engaging, or video stuck in review, or video is longer than actual length, or youre new on Tiktok, or youve posted many videos at the same time, or youve posted at the wrong time or your videos are shadowbanned. , Learn what is considered as good or bad numbers. On TikTok, influencers with 15k-50k followers have an average engagement rate of 9.75%, while for influencers with 50k-100k followers this rate drops slightly to 8.37%. Although brands and agencies will look at your follower count, your engagement rate will be a more important metric in most cases because it is a better indicator of your relationship with your community and the value you can provide for the brand. (Compared to Instagram, a good engagement is over 3% and it is high over 6%.). Researchers say that TikTok stars could make up to $1M per post. WebTiktok engagement rate calculator, similar to the Tiktok money calculator, is a simple tool that allows you to quickly lookup the TikTok influencer engagement rate without doing all the manual work. of Posts section. Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audiences expectations and in the process attract more compelling and engaging messages from your community members. This will help you build relationships with the community and create a more personal connection with your followers. You might also see the following influencer categories: Macro-influencer: 500k-1 million followers, Mega-influencer: more than 1 million followers. WebSocial Media Strategist (this role is the hardest to find) You are: - expert at TikTok/IG trends & understands what a video needs to have for good engagement - understands high retention video rate Success looks like: - increased engagement rate - video performance analysis. The goal of engagement (i.e. We dont ask for an email or watermark your report. Creators who have 1 million or more followers can get paid $1,000 to $5,000+ a month. (Compared to Instagram, a good engagement is over 3% and it is high over 6%.). Get expert social media advice delivered straight to your inbox. This is a great way to create highly-relevant content for your followers and increase engagement. Does this mean you can just show up, post some content, and start seeing results? As of March 2021, female users accounted for 61 percent of TikToks active user accounts in the United States. It could be a one-time mention in the Influencer video or a series of videos on a relevant topic to both your followers and theirs. Further resources, including information about the influencer The most-followed individual on the platform is Charli DAmelio, with over 100 million followers. Still, among holders of accounts with between 1K and 10K followers, only 22.99% report making money, compared to 68.75% of accounts with 500K to one million followers. Duet chains have also been growing in popularity. What we will do is teach you how to measure your success on TikTok (with an easy-to-use TikTok engagement calculator) and how to give yourself a boost if your engagement rates are falling short. According to App Ape, male users only accounted for 39 percent of the video sharing apps user base on the Android platform. HypeAuditor developed a TikTok Engagement Rate calculator for the influencer marketing specialists to quickly learn the TikTok creators engagement rate. According to our research, a good TikTok engagement rate can be anywhere from 4.5% to 18%. According to Influencer Marketing Hub, TikTok organic engagement rates range from 3% to 9% based on their following. The engagement rate is a metric often used to track how actively involved with your content your audience is and how effective your brand campaigns are. Quick Answer : What is a good TikTok engagement rate? Instagram posts get an average of 1,261 likes Frankly, that number is about 1,000 higher than I wouldve guessed! . Average engagement rates on most social media channels sit at around 1-2%. To give you an idea of where you fall on the scale, influencer marketing platform Its generally recommended to post at least once per day, and no more than 3 times per day, on Instagram. And with higher engagement comes higher visibility (aka higher reach) for your posts. 2023 Hootsuite Inc. All Rights Reserved. The more engagement a video gets, the more the algorythm will push it to get more impressions. agencies to work towards a fairer system for everyone. Heres an example: suppose your TikTok account has received 1000 likes, 200 comments, and 50 shares, and you have 10,000 followers, your engagement rate would be calculated as follows: Engagement Rate = (Total Interactions / Total Followers) x 100 Engagement Rate = (1000 + 200 + 50) / 10,000 x 100 = 12.5% I hope that helps These are also great for reaction videos, imitation videos and skits. Most experts agree that a good engagement rate is between 1% If youre not sure how to work out your engagement rate, there are plenty of resources out there to help, such as this blog by Hootsuite. Grow your TikTok presence alongside your other social channels using Hootsuite. But brands are posting less frequently on TikTok than any other channel. TikTok as a platform typically gets very good engagement rates. Get everything you need for collaborating at your disposal, Find influencers by parameters across 68.7M+ database, Check any influencer audience, performance and fraud issues, Track progress of your campaigns and accounts, Benchmark competitors & get insights from the market, How brands & agencies grow their business with HypeAuditor, Take full control of your influencer marketing strategy, Try our free TikTok Engagement Rate Calculator to find out the engagement of any TikTok account. Between 1% and 3.5% = average/good engagement rate. TikToks engagement rate by video views records an average of 6.72%. We all know interacting with your audience through comments and messages is an important part of boosting engagement. You can be the celebrity face for campaigns. While influencers with as few as 10,000 followers can score marketing partnerships, the compensation is typically free products or up to $150. Engagement rates vary a lot depending on the follower count, the niche, and the type of content. Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. (Compared to Instagram, a good engagement is over 3% and it is high over 6%.). For instance, if you have a YouTube channel, you could record a condensed version of it and upload it to Tiktok. Who is the birthday girl in the Skyrizi commercial? You can get paid on Instagram in the following ways: Creating sponsored posts for brands that want to get in front of your audience. , Tip 1: Track the clicks that matter most. As of March 2021, female users accounted for 61 percent of TikToks active user accounts in the United States. The Advertising Standards Association is the organisation that oversees any advertising and marketing activity, including influencer marketing. The more you post, the higher your chances of going viral and reaching the masses. From there, you can start filling in the fields. The more followers you have, the harder it is to achieve. Although there are tools to determine the number of fake followers and fake influencers engagement rates, human judgment may almost consistently outperform these tools. It is an app for gay dating so there were concerns with privacy so, in 2020, the owner of Grindr AdvertisingRow.com - Home of online Advertising Inspiration & Ideas, AdvertisingRow.com | Home of Advertising Professionals, Advertising news, Infographics, Job offers. Hiding likes is a part of Instagrams strategy to create a more healthy online environment, which in turn should affect how people perceive and use the platform. We use the TikTok engagement rate to measure the audiences trust in the influencer. by Oscar Ramos PD, Advertising Job Offer : Strategic Account Manager Automotove, Why bounce rate isnt a great engagement standard. (Thats 30 days more than people who dont read popups get.). TikTok engagement rate benchmark. Most Consistent Engagement: Wednesday through Saturday (10 am 8 pm) Highest Engagement: Wednesday & Friday mid morning and Saturday nights (6 pm 8 pm) Worst Days for Engagement: Sunday due to the lack of activity on Instagram on this day. Calculate it on a post-by-post basis or for an entire campaign for any social network. buy a product in store). Try it free today. Selling your photography. of Posts section. Different organisations, brands and agencies will use different definitions for influencer types based on their number of followers, so as an influencer, you might be referred to under different categories depending on who you work with. 41 percent of TikTok users are aged between 16 and 24. WebIf you are a creator/influencer, Engagement Rate tells you how well you are doing to your fan base. Studies have shown that engagement on TikTok is 15% stronger than on other platforms, meaning that your TikTok engagement rates need to be a little higher pay gap and advertising regulations (ASA). If you're trying to connect with a specific Influencers are classified into five categories based on their number of followers: Nano influencers with 10,000 or fewer followers (average earnings of $5-$10 per post) You can easily find the corresponding ER directly from our TikTok engagement calculator by providing the influencers account name. Visit Duration. 1. Most social media marketing experts agree that a good engagement rate is between 1% to 5%. Thus, the formula is pretty easy and can be written as the following: [ (Number of likes + number of comments + number of shares) / number of views] X 100% At HypeAuditor, we use the latest 30 posts to calculate influencer's ER. At HypeAuditor, we use the latest 30 posts to calculate influencers post engagements and compare the influencer engagement rate with similar accounts to provide a benchmark. The calculation of possible earnings estimates is always proportional to followers engagements and the number of views that can be obtained. Hootsuites own social media team reported an average Instagram engagement rate of 4.59% in 2022 with 177k followers. { post.engagement.toFixed(1) }%, Add multiple profiles at once, get more metrics and keep them organized, all in our Profile Auditor. Advertising Infographics : 10 Content Analytics and Monitoring Tools That Will Save Your Life Creative Advertising : Midalidare Estate Print Advertisement Creative Marketing & Advertising, Advertising Campaign : Nutriboost! Once you have a good understanding of your audience, its time to start engaging with them. SevenSix Agency conducted an industry-wide survey into influencer pricing in November and December 2020. 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